Careers

Marketing Executive

Join The Lensbury Team

Job Purpose

Through a variety of digital and offline channels, the Marketing Executive will help maximise awareness, enquiries and revenue across market segments and support the delivery of revenue budgets. With a focus on new customer acquisition, this varied role will work across the full marketing mix on delivering the annual marketing plan.

Principal Accountabilities

• Updating, optimising and managing content across The Lensbury website via the WordPress CMS
• Supporting the delivery of e-marketing campaigns and calendar, re-marketing and database management in line with GDPR guidelines
• Owning the data acquisition activities to build owned database for multiple market segments
• Working closely with PR agency to successfully support PR plan, activations and press visits
• Working closely with creative agency on marketing campaigns for all business segments, creating clear creative briefs and managing projects to successful completion
• Assisting with the creation of a variety of printed materials and collateral across the business, both internally and externally
• Ensure The Lensbury brand guidelines are being applied consistently across the business acting as brand guardian
• Executing the social media plan, producing relevant social media content and managing reactive social media management
• Work alongside all departments to create original and engaging social media, digital and print content including photography and videography
• Updating and ensuring all 3rd party advertising sites are fully up to date
• Analysing and reporting on effectiveness of marketing activities with a focus on ROI
• Actively seeking, identifying and suggesting new marketing opportunities

Knowledge, Skills and Experience

• Experience of working in a similar working environment preferable, with a clear understanding of digital marketing channels and platforms including CMS, social media, and e-marketing tools
• Creative flair with a passion for content creation
• WordPress CMS experience preferable
• Excellent time management
• Design and copywriting skills. Knowledge of Photoshop/InDesign is desirable
• Excellent written and communication skills
• Knowledge/experience of the hotel/hospitality/leisure/event industry is desirable